PR Essentials: Digital Advertising and Communication.Учебник по англ.,яз. для второго года обучения по направлению "Реклама и связи с общественностью"

Авторы: Дробышева Н.Н., Савченко Н.В., Манахова Е.Б, «PR Essentials: Digital Advertising and Communication.Учебник по англ.,яз. для второго года обучения по направлению "Реклама и связи с общественностью"»: The English language course book is intended for second-year students studying Advertising and Public Relations at a university of financial and economic profile (full-time education). The course book is aimed at the development of foreign language knowledge and skills in all types of speech activity in the process of language training. The structure of the book makes it possible to use the tasks proposed in it for both classroom and independent work of students. The course book materials allow students to apply a variety of innovative educational technologies of educational foreign language activities, including case analysis; SWOT analysis; multimedia presentations using PowerPoint; role playing, Internet search (Web-quest), video viewing and audio listening.